Prime Now UFG Key Visual / Assets Creation
Launch on September 28 2018
Drive awareness of Prime Now’s enhanced UFG service (2-hour Fresh Grocery Delivery with 1-hour delivery window throughout Prime Now’s 6 wards)
VISUAL DIRECTION : “PRIME NOW – NOW”
Product photography grouped in “aisles” to resemble the offline shopping experience of a grocery store to connect with customers. As this is the beginning of their journey – wider product selection perception will generate excitement and influence customer actions.
mockup
